Saturday, December 13, 2014
News: Egypt to host Billiards World Cup in Hurghada
Tourism Minister Hisham Zaazou and Yasser Rizk, chairman of the state-owned Akhbar Al-Youm Foundation for Publishing and Printing, have signed a sponsorship protocol for the Billiards World Cup, scheduled to be held in Egypt’s Red Sea resort of Hurghada from Dec. 7-13, the ministry announced on its Facebook page last week.
Over 120 players from 22 countries are expected to participate in the competition under the patronage of the Egyptian Billiards Federation.
The move comes in the framework of a Tourism Ministry strategy to diversify tourist attractions in order to attract more segments of travelers to Egypt, said Zaazou.
“The protocol intends to support sport tourism through promoting the championship in several media outlets, TV stations worldwide and online. The Billiards World Cup is a universal event with a high viewership turnout all over the world,” said Zaazou, adding that organizing such a sporting event represents a “message of assurance” to the whole world that Egypt is safe.
In its monthly report for tourism statistics issued last Tuesday, CAPMAS indicated that 997,000 tourists visited Egypt in August 2014, compared to 564,500 in August 2013.
According to the report, 886,000 tourists visited Egypt in July 2014 compared to 765,000 in July 2013.
During the past few months, Egypt has launched several campaigns to promote and support the ailing tourism sector. In May, a protocol between the Ministry of Tourism and the VISA credit card company was signed with the intent of reviving tourism.
Also in August, the ministry signed a six-month contract with Hill & Knowlton Egypt, a multinational firm specializing in communications, marketing, and public relations consultancy, to engage directly with the markets of inbound tourism that account for over 70 percent of total annual tourism traffic, namely Russia, Germany, Italy, India and the U.K.
In September, Google launched its 360-degree Street View imagery of the Giza Pyramids and five other tourist attractions across Egypt, and the Tourism Promotion Authority (TPA) is slated to sponsor the registration of the World Travel Market scheduled to be held in London from Nov. 3-6.
Source: the Cairo post