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Tuesday, December 16, 2014
News: Egypt’s embassy in Paris launches tourism promotion campaign
Egypt’s embassy in Paris
Egypt’s embassy in Paris celebrated Saturday the launch of a long-term travel
campaign to promote tourism and attract more French tourists, according to
Tourism Promotion Authority (TPA) board member Mahmoud Shukri.
campaign came weeks after President Abdel Fatah al-Sisi, met with a delegation
of major French tour operators late November. “Over 600,000 French tourists
visited Egypt in 2010 but after the January 25 Revolution, the average number
has been 100,000 every year,” said Shukri who announced the development of a
new add poster that will appear in Paris’s major roads and public facilities to
encourage tourism to Egypt.
revenues during the third quarter of 2014 increased 122 percent, registering $2
billion compared to $900 million during the same period in 2013, according to
the Central Agency for Public Mobilization and Statistics (CAPMAS), Egypt’s
official statistical agency.
at the celebration were Egypt’s Ambassador to France Ehab Badawy, Director of
the Egyptian Tourism Office in Paris, Nahed Rizk, Head of the French Tour
operators Union SETO, Rene-Marc Chikli along with an array of leading travel
and hospitality dignitaries. During the celebration, Chikli stressed the
importance to support Egypt’s tourism sector and the French tour operators’
willingness to retrieve the figures of French tourists visiting Egypt to its
2010 rate, according to Al-Ahram.
2010, Egypt had its highest number of tourists on record at 14.7 million. In
2013 however, only 9.5 million holidaymakers came, according to CAPMAS. The
country has suffered successive low tourist turnout since the January 25 Revolution
that ousted former President Hosni Mubarak in 2011. Egypt depends on tourism
for around 20 percent of its hard currency. The sector’s total investments are
valued at $9.8 billion, according to the Ministry of Tourism.