2020 has been a year that forced us all to be more socially
conscious. Every step, every move and every direction we take will ultimately
have an effect on others’ lives. Not just in regards to health, as made obvious
by the COVID-19 pandemic, but also in all other sectors, particularly in
tourism.
The idea of ‘sustainable tourism’ has become more than ever
increasingly relevant. It is essentially about taking into consideration the
current as well as the future economic, social and environmental impacts, while
addressing the needs of the community and the environment. It can also be
defined as “responsible travel to natural areas that conserves the environment,
sustains the well-being of the local people, and involves interpretation and
education.”
As a sector, it can play a major role in accelerating progress
for the achievement of the 17 United Nations Sustainable Development Goals. By
redirecting the focus towards local communities, sustainable tourism help
achieve national poverty reduction goals through entrepreneurship and small
businesses, it can also be a powerful tool for reducing inequalities when local
populations are deeply engaged, allowing rural development to flourish and
giving people the chance to grow in their own habitat without having to travel
to urban areas.
However, it’s important to also differentiate between “shallow
ecotourism/sustainable tourism” and “deep ecotourism.” Shallow sustainable
tourism uses natural views and reserves as a source of aesthetic pleasure to
tourists to obtain revenue, completely diminishing the role of local
communities.
On the other hand, “deep ecotourism” destroys the idea that
nature and humans are separate, and instead calls for more community
participation and valuing local cultures in their own habitat and environment.
Egypt has a lot of
potential to become the main destination for sustainable tourism, as it is
endowed with diverse cultures, communities and natural resources. Recently,
there have been developments in promoting sustainable and community tourism
over the years. In 2018, Egypt’s former Minister of Tourism Dr. Rania Al Mashat
announced that the ministry is keen on promoting eco-friendly hotels, which
would control water and energy consumption and reduce amounts of carbon dioxide
emissions.
One most famous example is the government’s support for
Bedouin-managed tourism enterprises in Sinai, such as ‘The Sinai Trail’, which
presents a useful model on how to conserve natural and cultural resources along
with supporting local communities.
In fact, there
are 16 ecotourism attractions in Egypt identified by UNICEF and UNDP, which
include: Farafra Oasis, Dakhla Oasis, Kharga Oasis, Bahariya Oasis, Siwa Oasis,
Dahab, Marsa Alam, Nuweiba, Taba, Ras Mohamed and Nabq in Sharm El
Sheikh, Fayoum and many others.
Yet
there is still a greater need to increase their visibility, train local
communities and raise the awareness on what sustainable tourism entails. More
partnership and cooperation among several stakeholders in society to support
sustainable tourism would ensure that efforts are upscaled and that adequate
assistance is being provided.
On August 13, the Alexandria Chamber of Commerce in
cooperation with CEEBA (The Confederation of Egyptian European Business
Associations) hosted an online event on ‘Developing Slow and Sustainable
Tourism in Egypt’, presenting the EU-funded ENI CBC MED Med Pearls Project,
which aims to develop the Mediterranean as a future destination of sustainable
tourism.
Located at the north-eastern edge of Alexandria on the
Mediterranean coast, El-Montazah is a district popular for its nature reserves
(forests), attractions like the Abu Qir neighbourhood, the royal landscape, as
well as the sunken cities of Thonis-Heracleion and Canopus.
El-Alamein is also another important site inhabited by Bedouin
communities, where visitors have the chance to witness different cultural
experience, engage with the communities in their own local habitat, and also
protect natural and biosphere reserves such as el Omayed, which is protected by
UNESCO.To enhance the international visibility of these sites, the
Med Pearls projects aims to set up a cross-border cooperation scheme between
public and private actors in which a comprehensive strategy will be developed
based on four main themes: innovation, diversification, deseasonalisation and
inclusiveness while contributing to the local economy development.
The end result is expected to see the creation of 26 slow
tourism products co-designed with local communities, which will also include
six digital solutions and will also aim towards protecting the environment to
tackle climate change.
Juana Mera-Cabello, European Delegation to Egypt, noted the
importance of focusing on the environment as it is a key element in sustainable
travel.“Fifty percent of our portfolio is climate related, such as
waste water management, improving the quality of the air and access to clean
energy. This is not just for the benefit of the Egyptian citizen, but also to
make the touristic experience more attractive, as research shows that there is
more interest in eco-tourism,” she stated.
ENI CBC Med is considered to be the largest Cross-Border
Cooperation (CBC) initiative implemented by the EU under the European
Neighbourhood Instrument (ENI). It brings together 14 countries across the
Mediterranean to foster partnership and finance projects that help create a more
inclusive and sustainable Mediterranean area.
Source:Egyptian Streets