Sunday, October 15, 2017
CAIRO – An agreement has been signed between the Italian club AS Roma and an Egyptian tourism office in Italy for launching a promotional campaign for tourism in Egypt.
This campaign will be the sponsor of the match between Napoli and Roma played on Saturday, using the match as an excellent platform to internationally promote tourism to Egypt.
The Italian player of Egyptian origins, Stephan Sha'arawy, will be the featured model of this campaign, as he will hand out the awards to the winners, giving them the chance to travel to Sharm El-Sheikh, Luxor, Aswan, Marsa Alam and Marsa Matrouh.
The Italian promotional campaign is hanging banners all around the Italian stadium about the best Egyptian cities, presenting a promotional video about Egypt on the main four mega-screens in the stadium.
For more publicity, promotional campaigns will be broadcasted on Italian television channels, such as Sky Clacio, a channel that has more than 5 million subscribers, and also on the official Italian club’s television Roma TV.
Thursday, September 28, 2017
Egypt and Turkey are attracting more British holiday bookings, as prices in destinations seen as safer continue to increase.
Both countries have seen a slump in visitor numbers due to a series of terror attacks, together with the closure to UK airlines of the main Egyptian resort airport, Sharm el Sheikh.
But Peter Fankhauser, Chief Executive of Thomas Cook, said demand had picked up “as customers look for quality and value”. He told BBC Radio 4’s Today programme: “Both destinations are wonderful countries, with great hotels, great beaches, nice people, and it’s really good value.
“People want to go back. We are not a security company; as long as we have the advice of the Foreign Office that we can fly to Egypt and Turkey, we offer a great product.” Many holidaymakers have switched from the eastern Mediterranean to destinations perceived as “safe”, notably Spain.
Sales to Spain were unchanged, with “a very competitive trading environment” — due to the sheer number of aircraft seats from the UK to Spanish airports. Average selling prices for seat-only tickets are down 3 per cent, while holiday prices overall have risen by 7 per cent. “Spanish hoteliers are taking advantage a bit of the increased demand, and prices went up because we have not enough beds for all the demand,” said Mr Fankhauser. He predicted “A 5 to 10 per cent price increase we’ll have for sure in Spain” for summer 2018.
Thomas Cook has faced criticism from some holidaymakers caught up in the extreme weather in the Caribbean and Florida earlier this month, in particular travellers who were in Cuba as Hurricane Irma approached and who say Thomas Cook was slow in responding. But Mr Fankhauser said: “I am proud of how fast we acted in the wake of Irma to support our customers, and offer them alternative destinations for their winter sun.”
Friday, August 11, 2017
News: Egypt World’s Second Fastest Growing Tourist Destination For 2017 - UN World Tourism Organization
The United Nations World Tourism Organization (UNWTO) released a report this week ranking Egypt’s tourism market as the second-fastest growing in the world in 2017, right after Palestine.
Despite UK and Russian flights ban to Egypt since 2015, international tourist arrivals to Egypt witnessed a 51 percent hike this year, following Palestine which ranked in the first position with a 57.8 percent increase in international tourist arrivals this year.
“That hasn’t stopped other nationalities flocking to the country, which has witnessed a 51 per cent spike in international tourist arrivals this year and is on course to welcome nearly eight million holiday travelers in 2017,” the report said, adding that the number is still well below the 14 million who visited in 2010.
Egypt is followed by the Northern Mariana Islands in the Pacific Ocean and Iceland ranks fourth. The latter’s 35 percent surge is thought to be in part due to the popular TV series “Game of Thrones,” which was filmed on the island, and partly thanks to the Icelander policy of offering free stopovers in Iceland to people en route between Europe and North America.
Sunday, April 30, 2017
The Leading German Trade Magazine for Tourism and Business Travel "FVW" continues to hold its high-profile workshops internationally.
This time "fvw workshop" was held in Egypt (22-26 of April 2017)
40 German tour operators and travel agents came to meet with hoteliers and Egyptian officials to discuss the advantages, potentials and strategies for marketing Egyptian destinations to the German market which is the largest in Europe.
Mr. Klaus Hildebrandt, Editor-in-chief, spoke to Luxor Times on the workshop and tourism situation in general.
For full interview, please watch the video below.
Wednesday, March 29, 2017
TRAVEL firm Thomas Cook has said holidaymakers are beginning to return to Egypt after terrorist attacks and political unrest hit demand.
The group said while bookings to the destinations are still lower, it was seeing “early signs” of a recovery.
Tourists are no doubt being drawn back to the country by the rock-bottom prices offered by hotels desperate to attract business.
Thomas Cook added that the wider holiday market was also enjoying a bounce back after a difficult 2016.
Summer bookings were up by 10 percent overall, as sun-seekers have shifted to Greece and other European destinations including Cyprus, Bulgaria, Croatia and Portugal.
Demand for trips to Egypt plunged after the bombing of a plane from the Egyptian resort of Sharm el-Sheikh, which has been followed by a string of terrorist attacks in the country.
But Thomas Cook has switched its focus to other resorts, such as Greece, which is now seeing bookings up by 40 percent year-on-year.
Peter Fankhauser, chief executive of Thomas Cook, said: “Customers’ appetite to go abroad on holiday this summer is good across all our markets despite continued political and economic uncertainty.”
Sunday, March 5, 2017
Smith and his family with Hawass infront ofThe Sphinx.
Photo courtesy of Hawass
The actor and his family admired the sun rise on Giza Plateau with Egypt's Zahi Hawass. Written By/ Nevine El-Aref.
Famed American actor Will Smith and his family arrived in Cairo early this morning and paid a visit to the Giza Plateau where they met renowned archaeologist Zahi Hawass, who guided the family on a tour around the Sphinx and inside the Great Pyramid of Khufu.
Hawass discussed with the Smiths the secrets of the Khufu Pyramid and the latest discoveries being uncovered at the plateau.
The former minister of antiquities told Ahram Online that Smith and his family enjoyed admiring the sun rise on the plateau, learning about ancient Egyptian civilisation and taking photographs before the Sphinx.
Smith and Hawass have been good friends since 2006 when they were selected among Time magazine's top 100 men and women whose power, talent or moral example is transforming the world.
Hawass told Ahram Online that Smith is from Philadelphia, the city where Hawass received his PhD. Hawass and Smith enjoyed breakfast together in a luxury hotel overlooking the plateau and planned to meet again for dinner. Smith received an Oscar nomination for portraying Chris Gardner in The Pursuit of Happyness in 2007.
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