CAIRO
– An agreement has been signed between the Italian club AS
Roma and an Egyptian tourism office in Italy for launching a promotional
campaign for tourism in Egypt.
This
campaign will be the sponsor of the match between Napoli and Roma played on
Saturday, using the match as an excellent platform to internationally promote
tourism to Egypt.
The
Italian player of Egyptian origins, Stephan Sha'arawy, will be the featured
model of this campaign, as he will hand out the awards to the winners, giving
them the chance to travel to Sharm El-Sheikh, Luxor, Aswan, Marsa Alam and
Marsa Matrouh.
The
Italian promotional campaign is hanging banners all around the Italian stadium
about the best Egyptian cities, presenting a promotional video about Egypt on
the main four mega-screens in the stadium.
For
more publicity, promotional campaigns will be broadcasted on Italian television
channels, such as Sky Clacio, a channel that has more than 5 million
subscribers, and also on the official Italian club’s television Roma TV.
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